Standing at the dawn of the digital era, we are searching for new values, reconsidering what we really want, what is important and how technology can help us.

Finding the right balance isn’t easy, especially amidst our hectic lifestyles. We need to find the most essential values and find balance.

Beauty is the value of simplicity and strength is the value of energy, bring them together and we can make something really great!

ASUS ZENBOOK™, beauty and strength in harmony. Next generation technology combined with timeless craft to create the essential companion for the digital era.

It is the world’s first PC that encourages people to seek greater meaning in their interactions with technology, rather than simply offer new gadgets. Simple, subtle but totally sophisticated, the ASUS ZENBOOK™ can be your companion and guide in this new phase of technological evolution.

The original inspiration for this ultrabook were supposedly the side views of luxurious wrist watches and the hands of clocks. We were trying to get the same thin and light profile of a super-high quality watch when developing the ZENBOOK™.

Angular harmony was another highlight of the design process. The ASUS ZENBOOK™ had to have a sharp culminating point on one end, and a rounded, smooth curve on the other.

 We even paid close attention to the underside, which for the first time ever on a notebook gets the same aluminum hairline treatment as the rest of the machine.

We were also going for a seamless and smooth look, with an embedded keyboard and an oversized, integrated touchpad that would be roomy despite the overall compact form factor of the machine. Keeping the proportions just right was critical.

is a milestone in history, with a breakthrough of forging craftsmanship and future tech into one piece of art.